Astrology is a meme, and it’s spreading in that blooming, unfurling way in which memes do. On social media marketing, astrologers and Uranian Astrology meme machines amass tens or tens of thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, kinds of french fries. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the very first moment astrology’s had and it also won’t function as the last. The practice has been around in different forms for hundreds of years. Recently, the New Age movement of the 1960s and ’70s came with a heaping helping from the zodiac. (Some also reference the newest Age because the “Age of Aquarius”-the 2,000-year period following the Earth has been said to go to the Aquarius sign.)
In the decades between the New Age boom now, while astrology certainly didn’t go away-you might still regularly find horoscopes within the back pages of magazines-it “went returning to being a little more in the background,” says Chani Nicholas, an astrologer based in La. “Then there’s something that’s happened in the last five-years that’s given it an edginess, a relevance with this time and place, which it hasn’t had for a good 35 years. Millennials have got it and run by using it.”
Lots of people I spoke to for this particular piece said that they had a sense that the stigma connected to ยูเรเนียน, although it still exists, had receded because the practice has grabbed a foothold in online culture, specifically for young people.
“Over the past a couple of years, we’ve really seen a reframing of the latest Age practices, greatly aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for that site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief from the Cut, says a normal horoscope post on the site got 150 percent more traffic in 2017 than the year before.
In certain ways, astrology is perfectly designed for the web age. There’s a low barrier to entry, and nearly endless depths to plumb if you think like falling down a Google research hole. The availability of more in-depth information online has given this cultural wave of astrology a specific erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A fast primer: Astrology is not a science; there’s no evidence that one’s zodiac sign actually correlates to personality. Nevertheless the system has its own type of logic. Astrology ascribes meaning towards the placement of the sun, the moon, as well as the planets within 12 sections of the sky-indications of the zodiac. You likely know your sun sign, the favourite zodiac sign, even if you’re not an astrology buff. It’s based on where the sun was on the birthday. Nevertheless the placement in the moon and all the other planets at ensgza some time and location of your birth adds additional shades towards the picture individuals painted from your “birth chart.”
“The kids today and their memes are like the perfect context for astrology.”
What horoscopes are meant to do is give you information regarding what the planets are going to do today, and later on, and just how all that affects each sign. “Think in the planets as being a party,” explains Susan Miller, the popular astrologer who founded the โหราศาสตร์. “You could have three people talking together, two might be over inside the corner arguing, Venus and Mars could be kissing the other person. I need to make sensation of those conversations which are happening every month for you.”